EVA Live expands live entertainment footprint across India and the Middle East

Deepak Choudhary’s EVA Live is building concerts, festivals and comedy formats across India and the Middle East as the company looks to scale repeatable live entertainment properties. The move underscores rising demand in the Gulf and India’s growing role in regional touring and event programming.

Why it matters: - EVA Live is targeting long-term growth in live entertainment across India and the Middle East, two markets with rising demand for concerts, festivals and comedy tours. - The company is positioning itself around repeatable formats, venue partnerships and brand-backed programming, which can make live events more scalable and less dependent on one-off shows. - EVA Live’s expansion reflects the Middle East’s shift from a stopover market to a destination for regular touring and ticketed entertainment.

What happened: - Deepak Choudhary is building EVA Live as a live entertainment platform spanning India and the Middle East. - Choudhary has spent more than two decades working across education, industry media, intellectual property-led events and large-format ticketed entertainment. - His earlier ventures include EMDI, an early event management education platform, IISM with cricketer Nilesh Kulkarni, and EVENTFAQS Media, a B2B platform for the experiential industry. - EVA Live has promoted and produced concerts, festivals, comedy shows and cultural experiences featuring Bryan Adams, Enrique Iglesias, Arijit Singh, A. R. Rahman, Atif Aslam, Tiesto, Abida Parveen, Shreya Ghoshal, Jubin Nautiyal, Prateek Kuhad, Satinder Sartaaj, Snarky Puppy, Rahat Fateh Ali Khan and Russell Peters.

The details: - In the Middle East, EVA Live has staged Arijit Singh Live in Concert at Etihad Arena for about 13,000 attendees. - EVA Live also staged A. R. Rahman Live in Concert at Etihad Arena for about 12,000 attendees. - Other regional projects include Atif Aslam at Coca-Cola Arena, Symphony of Stars at Etihad Arena, Bryan Adams in Abu Dhabi and Doha, Shreya Ghoshal in Qatar, Abida Parveen in Dubai and multiple comedy formats at Dubai World Trade Centre. - In India, EVA Live has delivered the Bryan Adams India Tour, Enrique Iglesias in Mumbai, Tiesto in Mumbai, Bollywood Music Project, Radhika Das India Tour, Russell Peters Relax World Tour, Arijit Singh in Jaipur and A. R. Rahman in Hyderabad. - The company says it has executed 60+ events, served 50+ clients, built a team of 100+ members, vendors and partners, and worked across 15+ cities. - Choudhary’s broader ecosystem includes Doremi Talent Management Co. for talent management and MSEED for live events and experiential learning education. - EVA Live and the other businesses operate independently, with separate leadership, commercial relationships, partnerships and business operations.

Between the lines: - EVA Live is betting that the next phase of live entertainment will be built on infrastructure, audience trust and repeat programming, not just headline-grabbing individual concerts. - The company’s India-Middle East model suggests a strategy built around cross-border artist routing and shared audience demand. - Choudhary’s background in education, media and IP creation appears to be shaping a more systems-driven approach to event business growth.

What's next: - EVA Live plans India’s first kids’ concert tour with Lenny Pearce. - The company is also developing a concert format built around Subhash Ghai’s music catalogue. - Bryan Adams India Tour 2027 is in the pipeline. - EVA Live is looking at deeper growth across the GCC and future expansion into South East Asia. - Choudhary said India has the talent, audience depth and cultural strength to play a much larger role in global live entertainment, while the Middle East can serve as a key bridge for long-term growth.

The bottom line: - EVA Live is trying to turn live entertainment into a scalable regional business, with India and the Middle East as its core growth markets.